by: NCRG Staff | Jan 22, 2013
To coincide with its 10th anniversary, the American Gaming Association (AGA) released an updated version of its Code of Conduct for Responsible Gaming, which reflects the various ways the gaming entertainment industry has evolved during the past decade.
The Code was developed in 2003 and created a consistent, industrywide approach to responsible gaming, illustrating the impact the issue has on the industry’s daily operations. The Code is a pledge to employees, patrons and the public to promote responsible gaming in every aspect of the commercial casino industry, including employee training, customer education, the prevention of underage gambling, responsible alcohol service, and responsible marketing and advertising.
All AGA member companies adhere to the provisions of the Code, and it has become a model for responsible gaming programs in international jurisdictions and nonmember casinos across the country as well. Throughout the past decade, it has remained as a blueprint for responsible gaming best practices. Many of the Code’s revisions reflect that the Internet has allowed the gaming industry to connect and communicate with employees, patrons and the community in new ways compared to a decade ago.
The AGA also used the 10th anniversary of the Code to help reacquaint the gaming industry employees and patrons and regulators with the Code’s provisions. The AGA developed a toolkit of educational material that includes communications materials to explain the changes to the Code, while also explaining the role the Code plays in daily operations. Also to commemorate the anniversary of the Code, the AGA has translated the newly updated Code brochure into Spanish and traditional Chinese.
For more information on the Code of Conduct for Responsible Gaming, or to download a copy of the new brochure, visit the AGA’s website. Also, be sure to check out the next issue of the NCRG’s Responsible Gaming Quarterly (coming soon!) for a story on the Code.